FX
It's Always Sunny In Philadelphia s14
Creative Direction
Editorial
Design
Motion Graphics
The Gang goes WWE all up in your face.
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In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
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In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
In all things, the creators and cast of It's always Sunny in Philadelphia like to push the envelope, and this project was no different. Taking cues from the season's Wrestlemania inspired key art, Feed the Animals helped create a social media campaign inspired by the nostalgia of our youth and decades of over-the-top pro-wrestling aesthetics.
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Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
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Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Motion posters
Building hype for the season premier, we brought the casts' wrestling personas to life with this series of motion posters.
Released as a countdown in the lead up to the season premier, each animation debuted the character's wrestling name, iconography and, most importantly, their custom entrance music.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
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Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
Character trading cards
Taking cue from classic trading cards of our youth, we created a series of digital cards for each of the new wrestling personas including bios, stats, and even a fun fact for each character.
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The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
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The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
The Gang's workout
Every fan wonders how their favorite wrestlers stay so jacked. With this series of training cards, littered with show references, followers could train at home to grow up and be big and strong just like their favorite members of the gang... or as strangely shaped as Frank.
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8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
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8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
8-Bit sticker pack
Wrestling and video games are a timeless tag team, so we built a series of retro 8-bit GIF packs.
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Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
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Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
Static activations
From quote cards to bar napkin doodles, we created a robust series of static elements to sustain awareness of the show throughout the entire season.
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#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
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#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#WildCard
Every episode we put out a call on twitter to ask fans their favorite #WildCard moments from the show. The best answer was immortalize as the official Always Sunny Wild Card of the week.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
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#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
#SunnyConfessional
A nod to Mac's strict catholic beliefs, we asked Sunny fans to share some of their deepest and darkest confessions. The answers we couldn't share were A LOT... even for us.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
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Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
Thundergun 4 launch trailer
Few films are as monumental as Thundergun, a fictional action film series that is a recurring subject throughout the many seasons of Sunny. When we found out there was another sequel to this iconic series, we just had to make our own teaser trailer for this episode specific activation.
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